*Contract Pending

TOY CRAZE ADDS LICENSEES

SCHOLASTIC AND MGA ENTERTAINMENT GO CRAZY FOR CRAZY BONES

 CLEVELAND, OH---April 18, 2000

CRAZY BONES of  TOY CRAZE, Inc. moves forward adding Scholastic and MGA Entertainment to its highly regarded roster of licensing partners. CRAZY BONES, the collectible toy that has captured the hearts and minds of kids all across the USA, gains additional exposure with these two licensing agreements.

“We are thrilled to have Scholastic and MGA join our team of outstanding licensees. Both leaders in their respective fields, these two partners add the dimensions of education and electronics to the CRAZY BONES brand,” says TOY CRAZE, Inc. CEO, Scott Harris. “We are so excited to see these creative products from these newly signed licensing agreements.”

Scholastic, the leader children’s publishing and media in education and entertainment worldwide, has launched its CRAZY BONES licensee program with products such as

Crazy for Crazy Bones, The Official Crazy Bones Sticker Book and The Official Crazy Bones Collector’s Guide. More products are in development and are available through Scholastic’s Book Club and retail.

MGA Entertainment, pioneering manufacturers of electronic hand held games, has developed four LCD key chain CRAZY BONES games molded in the shape of CRAZY BONES characters and one hand held CRAZY BONES game. “ Both of these licensees enhance and add value to our current brand strategy. The books give consumers information about each of the Crazy Bones series and the games reinforce our favorite characters,” says Stephanie Kovner-Bryant, TOY CRAZE Director of Licensing and Promotions.

Other CRAZY BONES licensees include:

 Giant- leading manufacturer of licensed apparel, develops full line of CRAZY BONES apparel.

Basic Fun- innovative manufacturer of functional key chains, creates collectible CRAZY BONES key chains.

Warren Industries- creates CRAZY BONES 3-D puzzles and board games.

Roseart- produces writing implements along with crafts and activity kits, including gel pens, pencils and a variety of craft kits such as the stamper workshop, mold and paint factory and a painting kit.

Briefly Stated- makes CRAZY BONES children’s boxer shorts and sleepwear.

CeDe Candies- makers of Smarties, produces pressed CRAZY BONES candies.

CRAZY BONES is a collectible game consisting of hundreds of different CRAZY BONES characters in an array of brilliant colors. Each character has a name, a colorful wacked out face, and a “whatyoulookinat?” spirit. CRAZY BONES is also a new game that a combination of marbles, jacks and bowling that kids can’t get enough of.

TOY CRAZE, Inc. is based in Cleveland, Ohio and was formed in 1998 by a group of toy and marketing experts that are “just kids at heart.”

Contact Stephanie Kovner-Bryant for more information on licensing.