Contact:
Dolly Hiller
TOY
CRAZE IGNITES NEW LICENSING PROGRAMS
CRAZY BONES continues its phenomenal
momentum as it signs its first seven licensing partners, all prestigious leaders
in their respective fields. CRAZY
BONES, the sensational, sought after collector’s toy that has captured the
hearts and minds of America’s kids (and their parents!) will now have
heightened visibility as it announces these seven new licensing agreements.
Scott Harris, TOY CRAZE CEO, says, “We
are so pleased and gratified that so many established firms and industry leaders
have been attracted to the CRAZY BONES product line. After careful consideration
of the many expressions of interest and offers, we have decided to begin our
licensing program with seven outstanding licensees to help promote the newest
craze in collectible toys…CRAZY BONES! We can’t wait to see the results of
these exciting licensing agreements.”
Giant,
a leading manufacturer of licensed apparel has entered into an agreement with
TOY CRAZE, parent company of CRAZY BONES, to develop a full line of CRAZY BONES
apparel. “Now Eggy, Speedy,
Jaws and other characters that are so popular will be featured on
tee-shirts and other great clothing items,” reports Stephanie Kovner-Bryant,
newly appointed Director of Licensing and Promotions for Toy Craze.
Basic
Fun, an innovative manufacturer of functional key chains, will develop
collectible CRAZY BONES key chains…now allowing parents and older CRAZY BONES
fans an opportunity to proudly display their fondness for America’s new toy
craze.
Further,
Warren Industries of Lafayette, Indiana will supplement CRAZY BONES already
strong presence in the market with licensed CRAZY BONES puzzles and games.
“One of the many things that drives the intense popularity of this product is
the fact that consumers can play a number of games with these toys,” Kovner-Bryant
said.
Finally,
Roseart will produce writing implements along with crafts and activity kits,
which will be popular with kids of all ages. Roseart will produce gel pens,
pencils and a variety of craft kits including: stamper workshop, mold and paint
factory, and a painting kit. Briefly Stated will make children’s boxer shorts
and sleepwear. CeDe Candies, makers of Smarties, will produce pressed candies.