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Public Relations x.259 April 27, 1999 |
TOY CRAZE ADDS LICENSEESSCHOLASTIC
AND MGA ENTERTAINMENT GO CRAZY FOR CRAZY BONES CRAZY
BONES of TOY CRAZE, Inc. moves
forward adding Scholastic and MGA Entertainment to
its highly regarded roster of licensing partners. CRAZY BONES, the
collectible toy that has captured the hearts and minds of kids all across
the USA, gains additional exposure with these two licensing agreements. “We are
thrilled to have Scholastic and MGA join our team of outstanding
licensees. Both leaders in their respective fields, these two partners add
the dimensions of education and electronics to the CRAZY BONES brand,”
says TOY CRAZE, Inc. CEO, Scott Harris. “We are so excited to see these
creative products from these newly signed licensing agreements.” Scholastic,
the leader children’s publishing and media in education and
entertainment worldwide, has launched its CRAZY BONES licensee program
with products such as Crazy
for Crazy Bones, The
Official Crazy Bones Sticker Book and The Official Crazy Bones
Collector’s Guide. More products are in development and are
available through Scholastic’s Book Club and retail. MGA
Entertainment,
pioneering manufacturers of electronic hand held games, has developed four
LCD key chain CRAZY BONES games molded in the shape of CRAZY BONES
characters and one hand held CRAZY BONES game. “ Both of these licensees
enhance and add value to our current brand strategy. The books give
consumers information about each of the Crazy Bones series and the games
reinforce our favorite characters,” says Stephanie Kovner-Bryant, TOY
CRAZE Director of Licensing and Promotions. Other
CRAZY BONES licensees include: Giant-
leading manufacturer of licensed apparel, develops full line of CRAZY
BONES apparel. Basic
Fun- innovative
manufacturer of functional key chains, creates collectible CRAZY BONES key
chains. Warren
Industries- creates
CRAZY BONES 3-D puzzles and board games. Roseart-
produces writing implements along
with crafts and activity kits, including gel pens, pencils and a variety
of craft kits such as the stamper workshop, mold and paint factory and a
painting kit. Briefly
Stated- makes CRAZY
BONES children’s boxer shorts and sleepwear. CeDe
Candies- makers of
Smarties, produces pressed CRAZY BONES candies. CRAZY
BONES is a collectible game consisting of hundreds of different CRAZY
BONES characters in an array of brilliant colors. Each character has a
name, a colorful wacked out face, and a “whatyoulookinat?” spirit.
CRAZY BONES is also a new game that a combination of marbles, jacks and
bowling that kids can’t get enough of. TOY CRAZE, Inc. is based in Cleveland, Ohio and was formed in 1998 by a group of toy and marketing experts that are “just kids at heart.” |